A JUST CAUSE is espoused by a visionary leader and acts as a guiding star for motivating more and more followers.

In essence a JUST CAUSE has these 5 essential ingredients:

1. It must be FOR SOMETHING , meaning that it must be affirmative and optimistic for something better in the near future
2. It must be INCLUSIVE – To embrace more and more followers who would like to be motivated
3. Service Oriented meaning thereby it should be for the primary benefit & SERVICE of others
4. Resilient and should be able to ensure political , technological and cultural changes
5. Idealistic – Should be asymptotic and though big and bold should be ultimately un-achievable

Adopted from Simon Sinek’s book The Infinite Game

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