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This is WHY your ANALYTICAL arguments CAN’T DRIVE CHANGE..

The following insight adopted from Chip and Dan Heath’s book Switch illustrates the folly of analytical arguments to convince people to accept CHANGE..

“Trying to fight inertia and indifference with analytical arguments is like tossing a fire extinguisher to someone who’s drowning. The solution doesn’t match the problem.”

Switch by Chip and Dan Heath

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