The following self help and motivational insight adopted from Chip and Dan Heath’s book Switch points us to the biggest culprit towards CHANGE ADOPTION.

“The weakness of the Elephant, our emotional and instinctive side, is clear: It’s lazy and skittish, often looking for the quick payoff (ice cream cone) over the long-term payoff (being thin). When change efforts fail, it’s usually the Elephant’s fault, since the kinds of change we want typically involve short-term sacrifices for long-term payoffs.”

Switch by Chip and Dan Heath

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