Manipulating buying behavior from a customer can lead to short term gains , create a desire but can never create LOYAL customers.

Inspiring leaders who start with WHY and communicate clearly the meaning of the offering are able to command loyalty from their customers.

It is the CAUSE represented by the company , brand , product or person that commands LOYALTY.

If a customer thus feels INSPIRED to buy a product rather than being MANIPULATED , they will be able to verbalize the reasons why they think what they bought is better.

Adopted from Simon Sinek’s book Start With Why

Please leave this field empty

Don’t miss these tips!

Email Address *

We don’t spam! Read our privacy policy for more info.

Thanks for submitting the form. With your help I am sure we can collectively Pile On Motivation and make our lives more Fulfilling.