Motivation 3.0 explains the existence of a L3C company

A L3C company or low-profit limited liability company (L3C) is a legal form of business entity in the United States for-profit, social enterprise venture that has a stated goal of performing a socially beneficial purpose, not maximizing income

For details please refer to the following link on Wikipedia.

https://en.wikipedia.org/wiki/Low-profit_limited_liability_company

Creation of these companies bears ample testimony to the fact that human beings are moving to a stage where they want to look beyond materialistic gains e.g. money and rewards.

To look beyond this , intrinsic motivation based motivational skills will take prominence and hence Motivation 3.0 coined by Daniel Pink in his book Drive will take center stage in this knowledge worker age.