Adopted from the following great insight shared by Carmine Gallo from the book Talk Like Ted highlights the three types of stories that inspire and engage an audience.

“Inspiring communicators and the best TED presenters stick to one of three types of stories. The first are personal stories that relate directly to the theme of the conversation or presentation; second are stories about other people who have learned a lesson the audience can relate to; third are stories involving the success or failure of products or brands.”