This is how the WHY of most organizations get fuzzy over a period of time..

Adopted from the following great insight shared by Simon Sinek from the book Start With Why

“All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.”