“Cause Blindness” is an essential outcome of Motivation 2.0

Cause Blindness is a term coined by Simon Sinek in his book the Infinite Game to mention about the situation when we are obsessed with our own CAUSE or wrongness in someone else’s CAUSE without being open to feedback.

Such a mindset is an outcome of an environment wherein performance is given maximum importance at the expense of trust.Such an unhealthy factory model environment encourages unethical behavior , short term mindset and narrow mindedness.

Hence when intrinsic motivation is made part of an environment driven by Motivation 3.0 as mentioned by Daniel Pink in his book drive , such kind of mindset can be suppressed.Providing autonomy , encouraging mastery and making realize a PURPOSE would encourage an TRUSTING environment which is needed to encourage innovation and creativity.


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