Creative and innovative work need a new motivational technique , named as Motivation 3.0 by Daniel Pink in his book Drive.

For stimulating creativity and innovation , extrinsic rewards can hardly be the solution since money cannot buy true will.

So what is required is providing the requisite autonomy to stimulate the mastery driven by a sense of purpose.This model is based on Intrinsic Motivation and has been coined as Motivation 3.0 by Daniel Pink in his book Drive.

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